An InfinitePay prize campaign where every sale earned lucky numbers for weekly draws. I created the key visual as a team crest with AI (Nano Banana 2 + Magnific), a sticker system by profession, the reels and creator templates, and the film frames. Around 450k sign-ups, the biggest in the brand’s history.

Blaire is a fictional beauty brand that lives between skincare and makeup. I created the identity, a packaging system with one gradient per product and a soft, cinematic image world built on light and texture, directed with AI. Personal project, 2026.

An InfinitePay × Mastercard campaign for InfiniteTap, the card machine inside your phone: every R$50 in sales was a lucky number for gold bars, trips and iPhones. I created the concept, the key visual with AI (Magnific + Figma), the landing page and the social templates. Over 300k sign-ups in one month, fully digital.

Rocco’s is a fictional gelateria artigianale with a retro soul, opening a pop-up in Paris. I created the chunky wordmark, a flavour system of blurred gradient scoops, and the posters, cups, coasters and motion, with the product photos made with AI. Personal project, 2026.

Enredo (“plot”) is a motion tool I designed and coded. You drop an image and write what happens; each verb becomes a scene on a pixel grid, in the order of the sentence. Tempo, grid, palette and format are adjustable, and it exports MP4, GIF or PNG frames. Personal project, 2026.

Born from my design thesis at USP on images that feel almost human. The machine scans a portrait and diagnoses it through Peirce’s icon, index and symbol, measuring how deep it falls into the uncanny valley. Four animated screens and a closing poster, in beige and wine.

Qualitá is the most representative private label in GPA's sales. It needed to move past the perception of being only the economical option and show what the brand actually stands for. The rebrand repositions it and carries that new essence across the packaging range.

In the 60s, women were at the forefront of scientific discoveries. Since the 80s, stereotypes pushed them away. The brief: a special line of Pepsi cans that celebrates women in STEM and funds educational programs for the next generation of innovators.

A Brazilian streetwear brand that celebrates the country in an irreverent way: typical Brazilian animals in unexpected situations. A capybara with fairy wings, a jaguar in socks. Brazilcore that embraces the chaotic and the cool, from art direction to lettering and illustration.

Nexa celebrates fluid identity, where art, technology and culture meet. Installations, digital art, performances and workshops invite people to step outside fixed categories. The identity keeps moving in the same way: letterforms and layouts that never settle into one shape.

A non-profit that gives visibility and opens doors for creatives from the peripheries of Brazil. It introduces high school students from less privileged backgrounds to the creative industry early, and offers free mentoring circles, portfolio reviews and events for underrepresented creatives.

A new identity for the fictional record store from Nick Hornby’s High Fidelity. The story is set in the late 90s; the rebrand brings the store to a younger audience that is buying vinyl again. Vibrant colour and simple type widen the appeal, and the symbol’s waves echo both sound and the shape of a record.

Work outside the usual scope: freelance jobs, collaborations, competitions and original pieces.